• Slide 1

    Visit Steinbach For
    Your Best Buying Experience

There’s a Reason We’re Called The Automobile City

Steinbach’s first automobile dealership was established in 1914. As car sales increased in the 1950s, the Steinbach dealers began promoting themselves and soon Steinbach became known as “The Automobile City”.

By the 1990’s, Steinbach was known throughout Manitoba and the surrounding provinces as THE place to buy a vehicle.

Today Steinbach is a desirable destination for both local and Winnipeg shoppers, and gives the younger generation a sense of the same local small town values that would have served their grandparents many generations ago.

Automobile City 1950s

The Experience

Steinbach is the destination for comfortable, transparent, no pressure sales when shopping for your next vehicle.

Steinbach, It’s Worth It!

You can expect:

- Honesty- Transparency- Competitive Prices- Relaxed Browsing- Experienced & Knowledgeable Staff- Quick Transactions
Learn About Steinbach


We’ve got all the major brands right here, with both new and used inventory. Shop and take home your new ride today!

Entering the City of Steinbach on Highway 12, you will be greeted by the iconic 40 foot long 1931 Rolls Royce Roadster.

It’s not uncommon to see tourists stopping to snap a selfie with the giant red car.

Click a logo to

shop by brand

ChevroletHondaFordChryslerGMCJeepDodgeLincolnBuickMazdaFiatDodge Ram
1931 Rolls Royce Roadster


Six of Steinbach’s car dealerships have committed to work together for the mutual benefit of shoppers – providing an enjoyable buying experience all in one great location.

It’s this ‘partnership’, rather than a competitive attitude that makes all the difference!

“It’s never about making a quick sale. We’re interested in building long term relationships, and helping our customers find the right vehicle at any of our dealerships.”

- Kent Ledingham, Dealer Principal, Ledingham GM

Deals of the Week

Looking for a great deal on a new or pre-owned car, truck or van? Click on the current specials below for exclusive online coupons with instant savings on purchases or vehicle service.

Ledingham GM

Ledingham GM - Black Friday Event. Get up to $9,000 total on select models. Includes $1,000 Black Friday bonus*

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Fairway Ford

Fairway Ford - Winter performance package. Tires, rims and sensors at no extra charge with purchase of most new 2018 SUV models.

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Harvest Honda

Harvest Honda - Winter tire Installation. With winter rims and balance $40.00+tax, $64.00+tax without winter rims. Includes free brake inspection.

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Fiat of Steinbach

Fiat of Steinbach - We're doing it again! Purchase any new or pre-owned vehicle in September or October and you will be entered to win a guaranteed $10,000 give away. Draw date — November 7th.

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Highway Mazda

Highway Mazda - 0% Financing and up to $750 winter tire credit on select new Mazda models.

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Steinbach Dodge

Steinbach Dodge - We're doing it again! Purchase any new or pre-owned vehicle in September or October and you will be entered to win a guaranteed $10,000 give away. Draw date — November 7th.

View Website

Word on the Street

We are committed to providing the most comfortable buying experience possible. We’re honored to have received the kind words provided by our customers below.

  • "Awesome dealership, friendly staff, and great people to work with. I would recommend people to buy a car at Ledingham GM."

    - Starra Slykerman

  • "Excellent service and friendly people. Harvest Honda goes the extra mile. I guess that’s why they receive so many awards!"

    - Susan Impey Kreutzer

  • "Love the atmosphere there. I’ve been in the parts/shop department and was handed over $3000 for my truck. Left happy just by how they treat you. Awesome crew they have."

    - James Bruce

  • "As a solo female parent, I was nervous about embarking on a vehicle purchase alone. However, I wasn’t met with pressures or antics for such… just friendly, honest, and reliable services from Highway Mazda. I appreciated this encounter and we have been greatly enjoying our new family vehicle. Thanks again guys!"

    - Lorie Michelle

  • "I recently bought a 2017 Escape from Fairway Ford. The Escape is the right vehicle for me and I love the bright colour, Lightning Blue. Mina in sales is very pleasant to deal with and makes sure I know how to operate all the new technology before leaving the dealership. Of course, Fairway offers friendly service from the reception desk to the service department and I appreciate all of them."

    - Mary Friesen

  • "I was on my way to the Rockies and needed to get my engine checked. I showed up just as they were opening and got an appointment almost immediately. 2 hours later I was on my way out West! They even washed my car for free. Good experience at a great price. Special thanks to the service guys!"

    - Francois Deblois

  • "All the staff at Fairway is top notch! I have bought numerous vehicles and had great results from the service department, sales department, and finance office. Oh yeah, the fresh baked cookies they have taste great too! It feels like FAMILY when you walk through the door."

    - Sheldon Beckman

  • "Went in and bought myself a beautiful 2016 Focus, candy Blue. Love it. Sales rep was the very best, didn’t pressure me but did all she could to get me into a car I would like for many years to come. Even the owner, Ron, came in to say hi to us. The Finance department was very helpful and went through everything with me."

    - Shirley Bernadin

  • "My daughter was searching a new car and we made our way over to Mazda. We were blessed with wonderful and informative service and walked away with a fantastic car! She is extremely happy with her choice and is extremely grateful to the team that made it all happen!"

    - Kelly Ann Dueck

  • "My experience with Ledingham was fast, friendly and they kept it simple. I had never purchased a vehicle from a dealership before this, and they made it a wonderful experience for me."

    - Spencer Head


Connect with us on Instagram by searching for the hashtag #steinbachitsworthit or tag your photo with it and get the conversation started.

Visit Us

As the 3rd largest city in the province, Steinbach is an affordable, growing community for the young and the young at heart. We invite you to discover more, experience more and share the good life that has always made Steinbach “worth the trip”.

Click on the map below for contact information on each of the six dealerships that are proud to be part of the Steinbach Auto Dealers Association.

Our dealerships are all located within 5 minutes of each other – unless, of course, you stop to enjoy a fresh homemade cinnamon bun or a traditional Vereneki & Farmer Sausage snack along the way…